ABOUT

THE LADIES WHO ATELIER ALL DAY!

Zaida Zamorano is a high energy Senior Sales Executive with 15+ years of experience in brand launch, development, and distribution of leading luxury brands in the timepiece, fine jewelry, and accessories categories. She is a passionate, pragmatic self-starter who approaches every project or client with dynamic enthusiasm and in a detailed, analytical manner. Her professional highlights include: sales and marketing strategy creation and implementation for emerging international brands, budgeting, planning expertise, and the ability to build a seasoned sales organization.

Zaida works with integrity and always aims to protect and enhance the brand image of her clients. Personally, she is a mother to a darling toddler, loves to run, and enjoys traveling the world with her family, especially without an itinerary. 

 

Caitlin Shockley has developed comprehensive branding and PR Strategies for some of the world’s top luxury and lifestyle brands. Her expertise has been cultivated through the experiences of launching new fashion and lifestyle companies from infancy to maturity. She also has specialized experience working with digital companies, social commerce brands, and mobile applications.

Caitlin is a member of the Forbes New York Business Council and authors regular posts for the site involving the ever-changing media landscape and PR theory. Personally Caitlin is a NOLAphile, an animal fanatic, and a serial night owl.

ABOUT THE CREATIVE ATELIER

The Creative’s new atelier space is designed as a conceptual showroom that takes a fresh-faced approach to fostering the growth of exceptional, high design jewelry, accessories and lifestyle brands.

Located in the heart of Manhattan’s Flatiron district, The Creative curates a rotating and purposefully complementary assemblage of emerging to established designers.

The new atelier space is part insta-worthy showroom + part intimate co-working space + part full-service content studio. It’s designed to adapt to you.

 

OUR A LA CARTE IN-HOUSE SERVICE OFFERINGS INCLUDE:

•High level business / marketing consulting

•Sales representation

•PR representation

•Branding assistance & copy writing

•In-house content studio

•Resident photographers + post production experts

•Shoot styling + creative direction

•Look book and line sheet creation

•Collection curation

 

OUR VISION

The space itself is conceived to be fully transformational and to operate with strategic flexibility and fluidity. We intentionally deviate from the traditional showroom and impersonal co-working structures – we recognize that no two brands are alike, and every journey deserves authentic, invested attention.

Our ever-evolving space is designed to nurture, inspire, and expose brands to the breadth of opportunities that together build success stories.